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Taking the time to run a business is a massive undertaking. There are enough things to worry about that you may feel like figuring out how to get pressure washing jobs is just too much. Thankfully, there are a few ways that you can help your business.
Check out Housecall Pro’s guide to find out how to get pressure washing business jobs like never before. Learn how to get commercial pressure washing jobs, how to get big pressure washing jobs, and how to get more pressure washing jobs, in general.
Understanding Who You’re Trying to Reach
The key to improving your booking and knowing how to get pressure washing jobs is to know who you’re trying to reach. When it comes to determining how to get jobs pressure washing, it breaks down into residential and commercial clients.
Residential Market
Residential pressure washing jobs will more than likely be the bulk of what fills out your schedule. When you want to learn how to get more pressure washing jobs, many of them are going to be serving individual clients.
Homeowners have a wide array of pressure washing needs, so it is vital to appeal to your local residential market. Automated marketing campaigns help to target essential keywords, ensuring that your business appears in relevant searches from local clients.
Commercial Market
While residential jobs are the bread and butter, your business needs to learn how to get commercial pressure washing jobs. Those are often bigger in scope, leading to larger contracts. These may not come up as frequently but are important in their own right.
For jobs like these, a sales proposal tool would be more ideal. Commercial jobs will have actual service contracts, often for recurring work. Both residential and commercial jobs play a part in creating a profitable, consistent pressure washing business.
11 Ways to Secure All Kinds of Pressure Washing Jobs
Are you looking to create campaigns to promote your pressure washing company? Even a nudge in the right direction can have your business thriving. If you are trying to learn how to get pressure washing jobs, check out the various tips below to get on the right track.
1. Cold Calling
Cold calling/emailing is sometimes the best way to garner new customers. When it comes to finding out how to get more commercial pressure washing jobs, in particular, cold calling businesses can be the best option.
Not everyone is actively looking for pressure washing services but come to the realization that they can benefit from them. Cold calling puts your services directly in front of the customer. Having an effective pitch is key and cold calling becomes more effective as you find a groove over time.
2. Door-to-Door Flyers and Brochures
Though having a website and review management software are both absolutely necessary, you’re not going to reach everyone in your target demographic that way. Sometimes, you have to get to them the old-fashioned way. That is why creating flyers and brochures can be an effective tool.
Getting the word about your business directly into the hands of the consumer is an effective way to make them remember you. Meeting potential clients face-to-face also means getting a more personalized experience that they wouldn’t get from a generic email or other form of digital advertising. Don’t underestimate how effective print advertising can still be in today’s digital marketing landscape.
3. Place Yard Signs in Commercial Areas
If you have a job well done, ask customers if you can place lawn signs. It is an effective form of marketing because neighbors passing by will see it and know that it was a positive experience. It is a quick, simple way to put your business at the forefront of their minds when pressure washing services are needed.
An endorsement is awesome to have, essentially a positive review without having to search for one. More importantly, it is free promotion. Getting the name of your business out there is critical, and any promotion is definitely welcome. People have to seek out good reviews but will no doubt see your signs in passing, planting the seed for potential future business.
4. Network with Property Managers and Business Owners
There is a mentality among some business owners that it is them against the world. While it is easy to see that point of view, that is one of the worst approaches you could have. Other relevant local businesses can benefit one another and grow together without having to undercut the other. That is why forming relationships with property managers and business owners is key.
Building these relationships is important for two reasons. For starters, there is the opportunity for shared advertising. Any additional advertising is important and having local businesses and property managers promoting the business can definitely help drive sales.
More importantly, it helps create consistent business. Providing work for property managers is a year-round thing. Having those types of contacts can provide direct work and lead to word-of-mouth advertising as well. Networking is a critical part of any business and can be a difference-maker.
5. Place Ads on Paid Advertising Platforms
Ad campaigns are an essential part of running a business. Prior to the rise of search engines, the most reliable way of advertising came through print, radio, and television. While those are still viable forms of marketing, you need to have ads on paid advertising programs like Google AdWords and others.
Ad campaigns run the gamut in terms of intent and cost. There are even ad campaigns where you don’t pay unless the ad is clicked on. Whatever the intent may be, advertising in this manner is now an essential part of running a business. Facebook Ads are also essential given the massive user base. Create campaign objectives, customize ads on the fly, and better target your customer base.
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6. Create Compelling Video Content
There is a heavy focus on website content. It entices visitors to check out the business website, providing an opportunity for them to see potential services or products. While it is important to have informative, readable content on your website, you can set yourself apart with video content. It is a growing but still relatively untapped digital marketing tool that is quickly proving to be valuable.
Video content offers a different avenue for reaching the target audience. Speak directly to the audience, show off the services and products that your business offers, and give the customer an opportunity to see your business in action. Writing about your business is certainly a good idea but there is nothing quite like showing off your business through video content. Best of all, video content can be optimized to help with your website’s authority, trustworthiness, and keyword rankings.
7. Optimize Your Website for Residential & Commercial Clients
There was a time when having a company website was optional. That’s no longer the case. Your website is a brochure of sorts, the first look that potential clients and customers have into your business. For that reason, it has to be an effective marketing tool that has been properly optimized.
An optimized website will perform better in organic Google searches. Why is that important? Better optimization means appearing in more relevant keyword searches. Search traffic is pivotal for any business as most customers are searching for fairly generic keywords to find local businesses. Hitting all the right boxes will ensure that your business is competitive for those keywords that can make all the difference.
8. Use Email Marketing Campaigns
Despite being one of the oldest forms of digital marketing, email marketing campaigns are as effective as it gets. For starters, it is one of the most cost-effective forms of digital marketing out there, perfect for businesses of any size. If your business isn’t using email marketing, you are missing out on a major opportunity for how to get pressure washing jobs.
Email marketing can be tweaked to fit your business’s needs. More personalized emails can go to loyal customers, deals and specials sent to newer customers, etc. It is a fantastic way to let clients and customers know what is going on, and why they should be contacting you for services in the near future. Email marketing is an absolute must for your pressure washing business.
9. Attend Local Trade Shows in Your Area
Building a successful business doesn’t come through a single avenue. Even if you have a successful email marketing campaign, there are other roads that need to be explored. If you haven’t been going to trade shows in your area, you are missing out on a golden opportunity to grow your brand presence in the area.
Setting up at local trade shows offers two main things. For starters, it familiarizes local customers and clients with your business. It also helps lay inroads to potential partnerships with other local businesses, which can also prove beneficial. Become a regular at local trade shows and make your business memorable in a substantial way.
10. Participate in Government Bidding Platforms
An effective way to learn how to get commercial pressure washing jobs is to go through government bidding platforms. Submitting bids for jobs is commonplace and it can be helpful to have one place to go to not only find new contracts but bid on them as well.
If anything, government bidding platforms can help familiarize you with the process of bidding on contracts. Even that added experience can prove valuable when it comes to garnering additional work and adding contracts to the company’s bottom line.
11. Claim & Organize Your Google Business Profile
Your Google Business Profile is one of the most effective tools at your disposal. If you want to know how to get big pressure washing jobs, it starts with having a Google Business Profile. Even better, it is free to claim and takes only a few minutes to properly set up.
Be sure that you have all of your essential business information listed. Having accurate hours and contact information will put you in the best place. Also, post pictures of your services to show off what your business can do and provide a personal presence that other businesses struggle with.
Pressure Washing Software That Helps You Win More
Check out Housecall Pro’s 14-day trial and get the software that will help make your business more efficient and profitable. Whether it be scheduling, marketing, or improving communications among the staff, the proper pressure washing management software will make a difference on your business.
More effectively target your local audience to improve lead generation and conversions. There are plenty of things to worry about when it comes to running a business, but this doesn’t have to be one of them. Check out Housecall Pro’s pressure washing software today and make life just a little easier.
